The relationship between supply and demand is not as independent as the traditional concept of economics.The price that customers are willing to pay can be manipulated.Anchoring influences both trivial and deepest choices.Choices are not made based on absolute terms, but on relative terms, comparing one thing with another.Main ideas of the book 'Predictably Irrational' 'Predictably Irrational' is recommended for everyone who wants to learn to identify the source of their wrong and irrational choices and stop repeating such mistakes. With publications in academic journals, he also had his work published in famous media such as The New York Times, The Wall Street Journal, The Washington Post and The Boston Globe. About the author Dan Arielyīehavioral economics researcher Dan Ariely has experience as a professor in the field at the Massachusetts Institute of Technology and a researcher at the Boston Federal Reserve Bank. Over 280 pages, this bestseller from The New York Times, published by HarperCollins in 2008, reveals, through examples, narratives and experiments, the tricks preached by the human mind that generate misbehaviors and irrational choices.

Want to know more? So, continue reading this PocketBook and find out what drives us to make irrational decisions! About the book 'Predictably Irrational' Illogical and invisible forces can hinder our rationality and influence us not only to make silly mistakes, but also to repeat them. Not all of our decisions are well thought out, intelligent and rational, and furthermore, we are not in complete control when we need to make an important choice. As much as there are those who believe that a person can live only in a rational way, the experiments of the behavioral economist and author of the book 'Predictably Irrational', Dan Ariely, showed that this is not the way things work.

Predictably irrational by dan ariely